Marketing Executive - Birmingham

up to £32k, hybrid role, + superb benefits package - Marketing
Ref: 299 Date Posted: Friday 01 Oct 2021
LinkedIn ShareShare

Marketing Executive - Birmingham 

£32k, hybrid role with 2 days WFH, excellent benefits package which includes study support, healthcare package including eye care, flu jabs, time off to give blood, critical illness cover, and lots more

Reporting to the Senior Marketing Manager, your role is to develop and deliver client engagement marketing initiatives that meet the goals and KPIs of the marketing strategy and plan.  Taking the lead in managing, organising, and delivering marketing touchpoints to existing clients to fulfill service obligations as well as further enhancing client experience and exposure to the brand and full range of services and expertise.  You will monitor effectiveness and gain client feedback to be able to report on client engagement, satisfaction, and retention.

Duties will include:


  • Plan the client communications program including newsletters, regular portfolio updates, seasonal campaigns, and service updates to ensure customers are kept informed and engaged
  • Work with the Marketing team to implement the agenda and key messages through into customer communications
  • Develop and deliver the schedule of newsletters including setting the editorial content plan, gathering, writing, and editing content, and overseeing design, production, and distribution
  • Develop and deliver the schedule of client email updates including gathering content, writing and editing content, and overseeing the design, production, and distribution in a timely way
  • Work across the team to seek awareness-raising opportunities for promotion and campaigns 
  • Work with the Events Executive to scope opportunities 
  • Work with the sales team to generate content ideas and source written articles for customer communications
  • Develop and maintain the suite of stationery, including business cards 
  • Understand the end to end client journey and work with the Ops team and Sales to develop market-leading client communication documentation including presentations etc
  • Ensure business and compliance approval on all communication and promotion material following agreed business sign-off process and ensuring regulatory compliance
  • Specify and ensure the accuracy and cleansing of data extracts
  • Work with agencies, printers, and mailing houses
  • Provide monthly reports and MI on client communications delivery and engagement
  • Write campaign and design briefs for marketing initiatives

To be considered for this role:

  • 3 years + marketing experience
  • Campaign management within digital, PR, direct mail, print
  • Exceptional project management skills
  • Strong copywriting skills with the ability to write engaging content interpreting complex information sometimes into easy to understand and compelling communications
  • Agency management experience including writing briefs and managing and evaluating design ideas
  • Creative thinker able to come up with fresh and innovative ideas
  • Adobe Creative Suite  experience is preferred but not essential
  • Ability to work independently and contribute in a team environment working collaboratively across the team to implement campaigns through all channels
  • Excellent communication skills, both written and verbal
  • Attention to detail
  • Results-driven with a motivation to see initiatives through to completion and report with MI