Marketing Executive - Dudley

£20,000 - £26,000 - Marketing
Ref: 133 Date Posted: Tuesday 10 Sep 2019
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Marketing Executive – Netherton – £20k + £26k

A supplier of precision engineering parts to the wholesale and distribution sector are seeking a marketing executive to join their marketing team at their head office.

Summary:

Reporting to the Snr marketing executive this is a great opportunity for an experienced marketing assistant/executive with excellent digital, SEO and analytical skills, seeking a challenging role within the engineering sector.

Key Accountabilities:

  • Supporting the Snr marketing executive
  • Website management, including downloadable content, web banners, PDFs, Images and online content
  • Posting content onto Facebook, Instagram, Twitter, LinkedIn, and Pinterest
  • Distribute, follow up & report on external email campaigns
  • Create and distribute internal emails
  • An understanding of web optimisation strategy to drive traffic to the website and increase conversion rates, and how to analyse and interpret the results in Google AdWords and Google Analytics
  • Carry out trend analysis to measure  and report on marketing campaigns 
  • Maintain relationships and profiles with trade associations 
  • Evaluate and measure new sales and marketing strategies
  • Reviewing and reporting on competitor analysis - NPD
  • Plan and monitor ongoing advertising
  • Creating and distributing a monthly in-house newsletter
  • Develop Technical data sheet library 
  • Support with other ad hoc marketing actives as required

Qualifications, Applied Knowledge and Skills:

  • Previous marketing experience is essential
  • Excellent written and communication skills – copywriting and proofreading
  • Excel skills, VLOOKUP, Pivot Tables – able to manipulate data
  • Demonstrable ability to multi-task and adhere to deadlines

Remuneration:

A basic salary of £20k - £26k is available subject to candidates experience and background