Digital Marketing Manager - Birmingham

£30-35,000 basic + benefits - IT Software and Services - Marketing
Ref: 233 Date Posted: Tuesday 16 Feb 2021
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Digital Marketing Manager

We are looking for a dynamic digital marketing expert to join a small, agile team of marketers in a B2B environment. This person will be responsible for the development and execution of the digital marketing plan to drive digital engagement and achieve lead generation goals. This is a fantastic opportunity to work within a strong channel environment, influencing digital performance across the board. You’ll be working collaboratively with an experienced campaign manager to deliver integrated campaigns that deliver results.

The role:

Work with the Marketing Director and Marketing Campaigns Manager to develop successful go-to-market plans for new and existing clients including Sage and Microsoft-based activity.

Lead on SEO/SEM strategy and manage PPC budget (Adwords/LinkedIn/Facebook) in line with marketing goals and demand generation objectives.

Monitor and measure the success of digital campaigns and produce monthly reporting and quarterly strategic plans to realign activity to goals.

Develop a deep understanding of chosen marketing automation tool to execute campaigns successfully and provide insight into customer and prospect digital activity via the platform.

Create a test and learn environment using A/B and multivariate testing across the numerous websites and digital campaigns.

Develop engaging content to drive prospects through the marketing funnel.

Work closely with the website development team to enhance usability and design.

Help to develop the digital skills within the existing team.

Keep on top of digital marketing best practice and evaluate and recommend new tools/tech that align with company objectives.

Your skills and experience:

At least 5 years of experience in a digital marketing role, with 2 of those in a managerial digital position.

Demonstrable experience leading and managing SEO / SEM, marketing database, inbound strategy, social media and display advertising campaigns in a B2B environment.

Degree in Marketing and/or CIM digital qualification or equivalent would be beneficial.

A marketing automation expert with knowledge of at least one platform such as Marketo or Hubspot..

Advanced level knowledge of Google Analytics and Google Adwords with experience in using Google Search Console, SEMRush (or similar), Google Ads, Facebook and LinkedIn Ads.

Data driven with excellent analytical and project management skills with a keen interest in adjusting plans and activity based on data insight.

Work with the marketing team to develop content that will drive engagement and leads.

Demonstrating the ability to inspire, influence and engage people in a digital journey, particularly key stakeholders.

Results-orientated and always looking at ways to improve.

On offer is an excellent package including a basic salary of c£35,000 plus benefits

To apply for this role please send your CV to Carl Booth via this job portal.