Digital Marketing Executive - Birmingham

£35-37,000 basic + excellent benefits - Marketing
Ref: 298 Date Posted: Monday 23 May 2022
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Digital Marketing Executive - Remote Working

£35-£37,000 basic + excellent benefits

Please note, this Digital Marketing role is working from home, with occasional visits to the office near Birmingham, probably once or twice per month.

Reporting to the Marketing Director this role will encompass the following:

  • Develop successful go-to-market plans for new and existing clients.
  • Focus on SEO strategy and manage PPC budget directly and supporting agencies in line with marketing goals and demand generation objectives.
  • Monitor and measure the success of digital campaigns and produce monthly reporting and realignment recommendations to the team.
  • Develop a deep understanding of the marketing automation tool to execute campaigns successfully and provide insight into customer and prospect digital activity via the platform to the remaining team
  • Develop engaging content to drive prospects through the marketing funnel.
  • Work closely with the website development team to enhance usability and design.
  • Help to develop the digital skills within the existing team.
  • Keep on top of digital marketing best practice and evaluate and recommend new tools/tech that align with objectives.

To be considered for the role:

  • 3 years digital marketing.
  • Demonstrable experience in SEO / SEM, PPC, marketing automation, inbound strategy, social media, and display advertising campaigns in a B2B environment.
  • Degree in Marketing and/or CIM digital qualification.
  • Marketo or Hubspot, or equivalent.
  • Google Analytics, Google Adwords, Google Search Console, SEMRush (or similar), Google Ads, Facebook and LinkedIn Ads.
  • Data-driven with excellent analytical and project management skills with a keen interest in adjusting plans and activities based on data insight.

This Digital Marketing role represents an excellent career development opportunity with an expanding/progressive company.

To apply for this Digital Marketing role please send your CV via this job-portal