Digital Marketing Executive - Birmingham

up to £35,000, free parking, early Friday finish - Marketing
Ref: 298 Date Posted: Thursday 30 Sep 2021
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Digital Marketing Executive


Reporting to the Marketing Director this role will encompass the following:

  • Develop successful go-to-market plans for new and existing clients.
  • Focus on SEO strategy and manage PPC budget directly and supporting agencies in line with marketing goals and demand generation objectives.
  • Monitor and measure the success of digital campaigns and produce monthly reporting and realignment recommendations to the team.
  • Develop a deep understanding of the marketing automation tool to execute campaigns successfully and provide insight into customer and prospect digital activity via the platform to the remaining team
  • Develop engaging content to drive prospects through the marketing funnel.
  • Work closely with the website development team to enhance usability and design.
  • Help to develop the digital skills within the existing team.
  • Keep on top of digital marketing best practice and evaluate and recommend new tools/tech that align with objectives.

To be considered for the role:

  • 3 years digital marketing.
  • Demonstrable experience in SEO / SEM, PPC, marketing automation, inbound strategy, social media, and display advertising campaigns in a B2B environment.
  • Degree in Marketing and/or CIM digital qualification.
  • Marketo or Hubspot, or equivalent.
  • Google Analytics, Google Adwords, Google Search Console, SEMRush (or similar), Google Ads, Facebook and LinkedIn Ads.
  • Data-driven with excellent analytical and project management skills with a keen interest in adjusting plans and activities based on data insight.

I have a long list of company benefits which I can provide on application