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Highlight Your Virtues!

by Alison Adkins
Date: Sep 2017

Employers are missing out on opportunities to attract millennial workforce with positive workplace cultures, according to new research by Adzuna.

Analysis of over 1 million live vacancies by the job search engine Adzuna has found that employers are largely failing to let candidates know about the steps they take to make a positive impact.

With studies showing many candidates want to work for companies making a positive difference, employers may find that emphasising their existing green credentials or charitable ways in job ads could attract more applicants.

Perks that double as positive values prove popular

To find out how many employers highlighted their commitment to a number of social responsibilities in their job ads, Adzuna searched for dozens of key phrases across over a million live job vacancies being advertised across the UK.

'Corporate responsibility' was the most commonly used phrase with 1725 appearances, followed by 'socially responsible' (1298) and 'responsible company' (942).

Positive values that can be marketed as perks, such as 'charity days' or 'volunteer days' (940 combined) proved more popular than green phrases such as 'environmentally friendly' (359), 'environmental sustainability' (332) or 'carbon neutral' (48).

For comparison, almost 1,000 job ads mention offering staff free beer, suggesting that job postings value beer just as much as charitable causes!

Strong values pay

With 99% of job ads not saying anything about the company's positive social values, many employers could be missing a way to appeal to jobseekers.

The Guardian has reported that almost 50% of the UK workforce wants to work for companies that have a positive impact on the world.

A study from PWC found that, among millennials, this number could ruse to over 80% during times of economic certainty. These studies also suggest that employers will work harder if their company is benefitting society. On top of this, they believe that work that helps others is more important than a high salary.

If you lack the time to write the perfect advert and find that ideal candidate for your business, using a specialist recruitment agency such as Swindale Parks is the best way forward. Sales, Marketing & Creative recruitment is what we do, in fact it's what we've been doing since 1991, helping candidates and companies improve their future prospects, offering recruitment solutions designed to suit individual needs.

So, if you need assistance with filling your next vacancy in the Sales, Marketing or Creative field, then give us a call on 0121 585 6079 or email a.adkins@swindaleparks.co.uk to find out how we can help.

 

Reference: http://recruitmentbuzz.co.uk/employers-missing-not-highlighting-virtues/

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