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Social Media Advice

by Alison Adkins
Date: Aug 2016

Research from jobs boards YouGov and Monster has shown that over half (56%) of UK employers have admitted that candidate’s social media profiles have influenced their decision making, and around a third (36%) have declined to interview a candidate, or rejected a candidate they had already interviewed based on the content found in social
media posts made by candidates. These are worrying statistics when you think about the reasons why we use social media in the first place.It’s not all doom and gloom, however.

Employers aren’t looking for negatives, they simply want to get a feeling for if you would fit in with their company’s culture. Andy Sumner, Managing Director for Monster UK & Ireland said: “More and more employees and employers are looking for a good cultural fit, so often a Google search will tell a recruiter more than a CV can. Candidates should think about what they use each channel for – whether personal or professional – to build a profile for themselves.”

This doesn’t mean you should stop sharing photos of your pets, meals, or selfies. Just think a little carefully about who could be looking at your profiles. Taking to Twitter to complain about your boss is a huge no-no, and you should consider un-tagging yourself in drunken group snaps from the weekend. That said, employers want to see your personality shine through, so don’t be afraid to show them the real you!

Of course, this all works both ways, 28% of jobseekers have said that their opinions of a company have been influenced by what they have read on websites such as Glassdoor, which allows former employees to review their employer.

Something to be aware of is the new set of data tools emerging, which enable recruiters to actively analyse social media profiles. As an example, one tool deploys algorithms to discover how many times a candidate has used keywords, which can then be used to assess how suitable they may be.

All in all, there’s no reason to panic and switch yourself off from the digital world, just double check your privacy settings and think twice about what you post.

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