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Job Title:
Marketing Communications Executive
Reference:
3948
Location:
West Midlands
Package:
up to 30k + benefits
Description:
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Reporting directly to the Marketing Director this is a rich and diverse role in the marketing department. Your main responsibilities will include building and maintaining the marketing communications plan and promoting the brand and products using all of the mar comms tools available such as social media, website, PR and events.
Duties will include:
Build the yearly marcomms plan with a focus to increase product awareness and support customer demands
Define a clear messaging for the brand and products
Literature and presentations, technical specifications, sales training materials
Sales marketing campaigns and innovate ways of communicating
Manage and update the website using the CMS system
PR/ Social Media/ case studies/ website and events
Manage all regional exhibitions and events and coordinate global trade-shows and events
Contribute to the annual media plan
Budget management
To be considered for this role:
Marketing Degree or equivalent (CIM)
2+ years b2b marketing experience
Capable of self management and motivation
Adobe creative suite
CMS
Excellent communications skills
Adaptable and flexible and due to the nature of this role travel should be expected
This is a permanent full time position Monday - Thursday 8 - 5pm and Friday 8 - 1pm.
Please call Neil Yardley for further information or send your CV to Neil at Swindale Parks
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Job Title:
Marketing Coordinator
Reference:
3947
Location:
Birmingham
Package:
22,000 - 26,000
Description:
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Marketing Coordinator - Dudley - 22k - 26k
A product leading in-house manufacturer and distributor, is seeking a Marketing Coordinator to join their head office team. Their key route to market is direct B2B sales.
Summary:
This is a standalone executive role with global travel, responsible for overseeing all outsourced marketing functions, (design, Printing, photography, visual media) and manage all aspects of (trade shows, exhibitions, marcomms, and marketplace research).
You will essentially be the glue that holds all of the outsourced marketing functions and operations together, and will therefore be an experienced Marketing Executive seeking a responsible and varied career with excellent prospects.
Key Accountabilities:
  Overseeing outsourced design agency - providing them with the brief, time scale and allocated budget, proofreading all designs and copy, signing off samples and proof copies
  Overseeing the outsourced website provider - Discussing new requirements with them, including current and new SEO
  Making necessary changes to the website through back office access - Adding links, videos, new product launch details, information on trade shows data sheets, newsletters and any associated information.
  Rolling out marketing campaigns and measuring their effectiveness
  Reviewing and reporting on competitor analysis
  Managing the online digital image library
  Creating and distributing a monthly in-house newsletter
  Managing the companys global show diary - sourcing of relevant trade shows, management of yearly budget, booking of chosen events, planning all pre-show preparation and marketing, attending some of the shows directly, collating data, post-show marketing and analysis
  Creating sales packs for new product launches and general sales packs for core product range
  Overseeing brand identity throughout all marketing campaigns and outsourced avenues
  Conducting global travel to attend shows, and visit the marketing teams based overseas
Qualifications, Applied Knowledge and Skills:
  Associated marketing course (Degree / CIM)
  2 years relevant experience within a B2B environment
  Ability to manage, proof read, and sign off work from outsourced agencies
  Good project management skills
  Good understanding of the Adobe Creative Suite would be ideal
  Proficient knowledge and use of Sales force or associated CRM
  Have excellent knowledge of all Microsoft Packages
  Possess a strong eye for detail
  A creative thinker on new ways to market products and business activities
  Possess excellent communications skills and great team spirit
  Ability to carry out fairly frequent overseas travel
Remuneration:
A basic salary of 22,000 - 26,000 is available subject to candidates experience and background
To Apply:
Please send your CV to n.yardley@swindaleparks.co.uk or click the Apply Button below
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Job Title:
International Marketing Manager
Reference:
3946
Location:
Birmingham
Package:
45-48,000 basic + benefits
Description:
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International Marketing Manager
Our client, a long established & successful international software house is seeking a Marketing Manager, based from their Birmingham City Centre office, to support their international growth strategy.
This is a new role, reporting to the Marketing Director, and is key to driving successful Marketing initiatives spanning events, campaigns & content development to meet & exceed International goals & objectives for awareness, growth customer engagement.
Specific duties will include:
Event Marketing - manage international events (industry events, trade shows and company-hosted events) from selection, to planning to logistics, execution, metrics and reporting.
Lead Generation & Campaigns - collaborate closely with International Sales team to support pipeline growth objectives; support and/or execute international lead generation campaigns to generate high quality target leads & support pipeline growth
Content Marketing & Brand Awareness - research & identify country-specific content topics, coordinate and create content that resonates with local customer pain points and challenges; support international social media by creating social content in support of overall social strategy; identify key branding opportunities to support growth objectives; participate in industry activities and award opportunities to build the companys brand.
Content localization - work with preferred vendors to translate existing content library into different languages to support sales efforts in new markets
Partner Channel Marketing - collaborate closely with Director, Product Marketing and Channels, provide support to optimize Channel Marketing and achieve revenue & engagement objectives; support co-marketing activities with channel partners for International markets. Includes events, content creation, campaigns & communications.
Support Corporate Marketing Objectives - work collaboratively with the Corporate Marketing team to generate leads, create awareness, engage customers, etc.
The candidate:

Of graduate calibre with a proven track-record of successful B2B event marketing, lead generation and marketing best practices.
Experience marketing SaaS solutions would be ideal although not essential.
Proficiency in MS Office (required), Adobe Creative Suite (nice to have).
Experience with Salesforce and Pardot (or other similar CRM tool)
Multiple languages would be perfect (English, French, German, Spanish)
A self-starter who can execute projects independently
Strong communication skills
International travel required
Salary is negotiable, subject to experience, but will be very competitive.
If you feel that you have the right skill-set to fulfil this role then please send your CV to c.booth@swindaleparks.co.uk or telephone Carl on 0121-585 6079 for an initial discussion.
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Job Title:
Product Manager - Software
Reference:
3934
Location:
Birmingham
Package:
45,000 basic + excellent benefits
Description:
Show details
Product Manager - Software
Circa 45,000 plus benefits including 25 days holiday, pension and life/disability cover
Our client, a long established & successful Birmingham based software house, specializing in cutting edge SaaS based solutions, is seeking a Product Manager due to their continued global expansion.
You will become a key member of the research & development team working on the companys flagship software product. You will be utilising the methodologies and working in an agile environment. You will need to be self-motivated, willing to work hard and be able to fit in well with a small team. You will be involved in the majority of the application development life cycle from documenting requirements, assisting in the production of the system designs, software testing, and on-going technical support.
Specific duties:
Understanding, gathering, communicating and documenting customer & business requirements & drivers using industry standard and company methodologies & policies;
Collaborating with the Application Development, Testing and Management teams to help build technical documents and prototype solutions for the flagship product;
Problem solving requirement to design variances and bugs in the application;
Collaborating with the development team, testers, project leads, support desk and clients, to ensure business requirements and drivers are fully understood by all parties and ensure the solutions put in place are to a high standard and fit for purpose - fully meeting the business need;
Supporting new development processes and procedures;
Supporting resource for Sales-led demos (both remote and on-site, as required) as an application subject matter expert. Technical resource to Sales for RFP completion;
Support Product Marketing thought leadership initiatives, and social media initiatives;
Key contact for helpdesk and product testing questions / issues relating to the Platform functionality and Mobile solutions;
Become the voice of the customer by regularly meeting with and understanding how customers use the product and actively discuss how the company can continually improve the software.
Skills required:
A computer science or related degree with a high level of computer science content or equivalent qualification/industry experience;
5+ years experience in the technology industry, ideally in an agile product management environment;
This position requires a person with exceptional organisational and analytical skills, and attention to detail;
Passion for creating great applications and solving customer problems;
Keenness to learn new skills and technologies;
Must have excellent interpersonal and communications skills. The ability to write clear, concise and unambiguous documentation;
Must have the ability to work both independently as well as within a team environment.
Desirable would be experience of Atlassian products: JIRA and Confluence
On offer is a basic salary between 40-45,000 + benefits
If you feel that you have the right skill-set to fulfil this role then please send your CV to c.booth@swindaleparks.co.uk or telephone Carl on 0121-585 6079 for an initial discussion.
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