Job Details
Job Title:
Brand Manager
Reference:
3734
Location:
Birmingham
Package:
up to 32k + benefits
Description:
Brand Manager - Birmingham
My client is seeking an experienced FMCG Brand Manager to take over a portfolio of home brands - to achieve this, you will possess experience of product and instore communications such as packaging and POS.
A recent growth in the home baking marketplace has helped my client, develop and hone their brands into a range to suit all tastes, that can be found in department stores, specialist retailers and online
Duties will include:
  Creating 600 page annual trade catalogue
  Manage a portfolio of brands
  Define brand propositions for each brand in your portfolio which will include a consumer road map
  Consumer targeted communications - drawing out all product features including copywriting, briefing design and photography
  Create up to 400 packaging SKUs including developing new pack identities and constructions
  Develop instore campaigns: launch packs. POS and merchandising concepts
  Brand engagement: creating inspiring social media and web content
  Brand guardianship
To be considered for this role you ideally need experience in the following areas:
  FMCG/D brand management
  Instore communications expertise: Packaging and POS
  Channel management understanding
  Creative briefing to agencies
  Copywriting skills
  Working to tight deadlines
So if you would like to work for a passionate and focussed brand team and your experience lies in the above please send your CV to Claire Yardley at Swindale Parks
 
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