Swindale Parks Recruitment Sales Jobs, Marketing Jobs, Creative Jobs
Job Title:
Trade Marketing Manager
to 45,000 basic + pension/BUPA/bonus
Our client is seeking a Marketing Manager, based at their Worcestershire site, with responsibility for the development & execution of their product/brand strategy for the trade channel, incorporating artisanal, foodservice and industrial customers.
Reporting to the UK Marketing Manager the fundamentals of the role will include:
Generating product brand concepts for the channel, based on customer & consumer insights.Monitoring & managing the execution of all channel marketing programs.Advocating the channel at product launch meetings and developing the product launch plans.Commissioning channel marketing research to understand customers & consumers needs.Developing marketing materials for the channel.Website content & social media.Managing the sales & margin growth of the channel.Managing the delivery of new concepts for the channel.Managing delivery of programs & support materials to the sales team.Liaising with Advertising & PR agencies.
To apply for this role you should have a minimum 3-5 years Trade Marketing experience with a strong understanding of Channels & Distributors, ideally gained within the cake & pastry, or general food industry.
You will have excellent communication skills, both verbal & written, coupled with strong creativity & business judgment to generate & select promising ideas/projects.
An excellent package is on offer to include a Basic salary upto 45,000, Pension, BUPA and Income Protection.
To apply for this role please send your CV to c.booth@swindaleparks.co.uk or if you prefer to have an informal chat in the first instance please call Carl on 0121-585 6079.