Swindale Parks Recruitment Sales Jobs, Marketing Jobs, Creative Jobs
Job Title:
Marketing Manager
Reference:
3215
Location:
Worcestershire
Package:
35,000 - 42,000 + Bonus + Benefits
Description:
Marketing Manager - Bromsgrove
I am recruiting an analytically minded Marketing Manager for a client of mine based near Bromsgrove
The Role
Reporting to the marketing director this role is responsible for managing all the companies' offline customer marketing activities. Primarily focused around lead generation through direct response advertising, inserts and direct mail shot campaigns but also covers the creation of all support materials such as product brochures, sales presenters and supporting literature.
Leading and working closely with our media and creative agencies to coordinate activities and control budgets ensuring ROI targets are met.
Working internally with online and sales functions to analyse and understand response results and apply to developing future integrated marketing plans for both of the companies consumer brands
Key Responsibilities

  Carry out market and internal analysis on results and competitive activity and ensure that strategic or tactical actions are planned where appropriate.
  Delivering on agreed lead generation and response rates as planned and forecasted within the marketing plan.
  Developing and implementing a media strategy in alignment with the overall marketing strategy.
  Developing a detailed monthly advertising media schedule across print and other utilised media (e.g.TV, etc.) based on the strategy.
  Commission, coordinate and control support agencies and their activities.
  Manage the day to day work priorities and substantial budget in line with agreed forecast.
  Report on results and key performance indicators.
The Candidate
  Proven analytical skills with the ability to interpret data to determine appropriate decisions and actions.
  Highly organised and efficient with strong interpersonal skills.
  Proficient working knowledge of MS Excel and an understanding of data base management.
  Strong attention to detail, with the ability to work under pressure.
  Personable with good written and verbal communication skills.
  At least two years experience of working in a media environment
  Excellent team worker
  Able to balance risk and ROI of planned actions in order to achieve agreed targets.
  Degree or higher educational qualification in marketing, business studies or mathematics.
The Terms
A salary of 35,000 - 42,000 is on offer to the right candidate
To Apply
Please apply immediately by sending your CV to n.yardley@swindaleparks.co.uk
For a confidential conversation around this role please call +44 (0) 121 585 6079 and speak to Neil.