Swindale Parks Recruitment Sales Jobs, Marketing Jobs, Creative Jobs
Job Title:
Marketing Manager
Reference:
3832
Location:
Birmingham
Package:
28,000 - 35,000
Description:
Marketing Manager - Redditch
I am recruiting a Marketing Manager for a c12 months maternity cover contract
The Role
Reporting to the Managing Director this role is responsible for managing all B2B marketing activities. Primarily focused around the selection, organisation and delivery of up to 14 exhibitions per year, you will also be in charge of outsourced agencies, all SEO activities and producing engaging copy
Leading and working closely with media and creative agencies, you will coordinate activities and control budgets ensuring ROI is met.
Working internally with online and sales functions to analyse and understand results, you will develop future integrated marketing plans for all three of their brands.
Key Responsibilities

  Managing a yearly marketing budget of c350k.
  Research available exhibitions and select appropriate ones for current product launches
  Organise attendance of events, prepare pre event promotion, work with outsourced agency to create stands and sales literature, attend the events to gain marketing information, analyse information gained to drive specific marketing campaigns
  Create compelling copy and upload onto company website using back office - and liaise with outsourced web designers to enhance customer experience of the site
  Manage a the outsourced agency that handles social media outlets - Facebook, LinkedIn, Twitter
  Carry out market and internal analysis on results and competitive activity and ensure that strategic or tactical actions are planed where appropriate.
  Brand marketing - ensuring that all future marketing is in line with the brands image
  SEO & PPC - Manage a joint budget of circa 50,000
  Managing the three key brands and their different routes to market - Direct to end user (B2B) and working through specialist distributors
  Analytics - using google analytics to review and report on results from campaigns
  Managing the Salesforce CRM on a marketing level - campaigns, leads, analytics
  Create and manage partnerships with associated charities and organisations
The Candidate
  Be able to commit to a c12 month maternity contract
  Proven ability to organise and manage a large volume of tradeshows - up to 14 per year
  Experience of managing various outsourced agencies
  Excellent copywriting skills
  Experience of website back office tools
  Experience of Salesforce is extremely desirable
  Proven analytical skills with the ability to interpret data to determine appropriate decisions and actions.
  Highly organised and efficient with strong interpersonal skills.
  Strong attention to detail, with the ability to work under pressure.
  Able to balance risk and ROI of planned actions in order to achieve agreed targets.
  Degree or higher educational qualification in marketing
The Terms
This is a circa 12 month maternity contract.
A salary of c35k is on offer to the right candidate
To Apply
Please apply immediately by sending your CV to n.yardley@swindaleparks.co.uk <mailto:n.yardley@swindaleparks.co.uk> <mailto:james@redimo.co.uk>
For a confidential conversation around this role please call +44 (0) 121 585 6079 and speak to Neil.