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Job Title:
Marketing Manager - Financial Services
Marketing Manager - Financial Services c35 - 50k + benefits - Essex
Reporting directly to the VP/Director of Marketing, you will have responsibility for the marketing of financial products and services to specific industry markets.
The position requires the creation of go-to-market strategies and development of marketing plans.
You will be required to collaborate with product management, sales teams, business development, PR, training and other internal marketing channels throughout the duration and execution of all marketing initiatives.
Create and execute integrated marketing campaigns, develop success metrics and monitor results of all marketing initiatives for which they are responsible.
Additional duties will include: advertising, branding, product launches, acquisition/retention programs, sales collateral/tools development, event/tradeshow recommendations and ROI justification.
You will have involvement with large and small complex projects. You may co-ordinate activities of a larger project team which would include market research and analysis, financial analysis, competitive assessments, segmentation definition, customer/data analytics, program implementation, training coordination, project status reporting, and post-rollout review/audit. Monitor, evaluate and document the progress of each project and provide the right level of communication depending on marketing initiative.
To be considered for this role you do need to have a Marketing background in Financial Services and an understanding of financial products is essential.
Qualifications required are a Degree/MA in Marketing or MBA. Minimum of 5 years experience in Financial/Banking/Professional Services Marketing Communications B2B
Please call or send your CV to Claire Yardley at Swindale Parks - all applications will be treated in the strictest of confidence. Contact details are tel. 0121 585 6079 or email. c.yardley@swindaleparks.co.uk