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Job Title:
Marketing Analyst
27,000 - 30,000
Marketing Analyst - Redditch - c30k
I am recruiting an experienced Marketing Analyst for a well-established manufacturer.
The Role
Reporting to the Marketing Director this role is responsible for working internally with online sales functions to analyse and understand response results, thus ensuring sound commercial decisions are made in relation to marketing plans and strategies.
Strong analytical and communication skills are essential, as you will be interacting across internal functions and senior management teams
Key Responsibilities
  Complete full analysis of the effect of different channels, online and offline, and input to development of advertising plans and strategies
  Use performance analysis to support conclusions and recommendations
  Perform ad-hoc analysis to investigate and challenge top line issues/perceptions
  Develop marketing dashboard
  Analyse consumer behaviour, customer journeys and conversion data
  Work closely with agencies to ensure delivery of accurate analysis on a regular basis with clear conclusions and recommendations
  The role will certainly require a level of Excel skills including creating and maintaining pivot tables, up/down load data files from sales force and setting up linked spread sheets for planning and financial control purposes.
  Using these (and any other sources) analyse the performance of different media sources from lead generation down to sale conversion and propose/highlight for improvement, limitation or deletion from media plans.
  Manage and control media reference coding to ensure accuracy and continuity of data capture.
  Liaise with media agencies on plans and monitor and report on spend levels and outcomes vs budget.
The Candidate
  Super user in excel and knowledge of various analytical software
  Proven analytical skills with the ability to measuring and analysing marketing campaigns including, online and offline, and interpret data to determine appropriate decisions and actions.
  Highly organised and efficient with strong interpersonal skills.
  Ability to spot and highlight challenges and opportunities whilst working to deadlines with an excellent level of accuracy
  Strong attention to detail, with the ability to work under pressure in a fast paced marketing / data analysis environment
  Personable with good written and verbal communication skills.
  Excellent team member
  Degree or higher educational qualification in marketing, with a mathematical mind
To Apply
Please apply immediately by sending your CV to n.yardley@swindaleparks.co.uk