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Job Title:
Internet Marketing Manager
neg 25 - 35,000 + benefits
Internet / On-line Marketing Manager
25 - 35,000 + Benefits
An exciting & challenging Online Marketing Manager role with a global leader in the growing & important Recycling sector.
Reporting to the Group Marketing Manager, the Internet Marketing Manager will be responsible for managing the global platform of a customer centric web-site (and secondary sites) that allow for local management and marketing whilst retaining an executive control in style and culture to support the global brand. Furthermore the Manager will take control of on-line marketing activities to promote these web-sites, supporting Marketing in meeting its objectives.
  Grow the online strategy through innovative ideas and channel development
  Coordinate with the wider marketing team, the consumer market and ICT department to deliver qualified traffic and calls to action on all sites
  To support the Direct Marketing Manager through implementing appropriate campaigns in all areas of online activity
  The creation and management of appropriate online partnerships
  Develop and manage advertising or search led content opportunities eg microsites, landing pages
  Manage the Search Engine Optimisation (SEO) process
  Driving the recruitment of new customers
  Coordinating of marketing strategy with Offline Marketing team
  Project Management and planning of online product proposition development
  Measure, evaluate and demonstrate Return on Investment through the reporting of performance in all channels; whilst proposing strategic solutions for improving results
  Manage relationships both externally with partner organisations and preferred suppliers/agencies to support development and implementation of online content strategy, plan and operating model
  Creating and managing a web-site that acts at global, regional and local levels. To maintain an indirect network to ensure its relevance to the audience and search engines
  To provide advice through an indirect network to allow the correct marketing of the web-site via search engines and directories
We are seeking an enthusiastic Marketing Professional :
  Qualified via a CIM Diploma in Marketing, Internet Marketing or equivalent
  Must be able to demonstrate a minimum of 2 years experience in internet marketing
  Demonstrate knowledge on the marketing communication mix and brand management
  Be very good at written communications
  Have the ability to develop and structure compelling high profile business solutions
  Must demonstrate a hands-on, results driven attitude
  Strong organisational skills combined with the ability to prioritise tasks
  Strong interpersonal skills combined with the ability to communicate effectively at all levels whilst operating as a team player