Swindale Parks Recruitment Sales Jobs, Marketing Jobs, Creative Jobs
Job Title:
Head of Marketing
West Midlands
cú65,000 basic plus significant bonus
Head of Marketing
This leading IT company is seeking a Head of Marketing to lead and manage a team of dedicated marketing personnel to coordinate operations across the team and to provide vision and direction.
Key responsibilities will include:
Build and manage relationships with key stakeholders across both the company and the group and also with strategic vendor partners.
Managing marketing output through the dedicated marketing team.
Ensuring the output from the marketing organisation is of the highest quality and maximises the use of available marketing funds.
Working with a variety of vendors, understanding their objectives and helping to negotiate best possible funding contributions to company marketing activity.
Assisting the marketing team in their liaison with a range of marketing 3rd parties to deliver effective marketing campaigns.
Development of 'To' marketing campaigns to increase customer acquisition and retention.
Creating well thought through and thorough marketing campaigns which create buy-in from reseller customers and demonstrating real value in the creation of new business for these organisations.
Working with the General Manager and other key individuals across the organisation to develop marketing objectives for the company.
Campaign management to ensure campaigns are delivered on time and to budget.
Liaison with systems personnel to ensure that CRM data is kept up to date.
Build internal processes to track success of campaigns and delivery of ROI and report on marketing effectiveness on a periodic basis to the business and also key vendors.
Effective and efficient campaign execution using the full marketing and communications mix (to include direct marketing, collateral production, online and also key vendors).
Ensuring that the team plan and undertake market research when necessary.
The ideal candidate will already have significant marketing management experience heading up a marketing team, ideally within the IT or a closely related industry sector. In addition, you'll possess strong interpersonal and communication skills, strong team leadership skills and will be used to working in a diverse and fast paced environment. An excellent remuneration and bonus package is on offer for the right candidate.