Swindale Parks Recruitment Sales Jobs, Marketing Jobs, Creative Jobs
Job Title:
European Marketing Manager
West Midlands
up to 60,000 + benefits
Marketing Manager - c60,000 - home based
My client is a large European engineering/technology company that is seeking a home based Marketing Manager.
Major Responsibilities:
  Development and implementation of the approved annual marketing plan in-line with the direction and strategy of the company both within their territory and possibly within other territories. This role functions across the entire product and service portfolio. Further this position is responsible for the profitability and expenditure of their activities in line with the objectives of their product.
  Maintain, implement and establish a market plan and activities designed to achieve both growth and profitability
  To establish annual budgets, forecasts, costs, general and administration expenses for the enclosed activities in conjunction with senior management and to manage your own activities to work within these budgets and achieve these forecasts to maximise territory profitability whilst not exceeding expenditure forecasts.
  To review marketing activities, costs and expenses no less than monthly and to provide senior management, as required, with analysis on the actual results to date, and any action plans as necessary to achieve the budgeted and forecasted results.
  To nurture and develop Sales related business through the development of marketing programs, Customer/Prospect relationships, following through upon opportunities and for both new and existing opportunities.
  Manage, plan and schedule the appropriate resources provided to meet the required objectives of the marketing program
  To work with the internal resources to meet the schedule and requirements of the marketing program and/or agree alternatives.
  Arranging and attending marketing events and Prospects/Customers as required.
  Develop, plan and implement marketing product and service offering strategy with the senior management.
  Track, monitor, measure and report on various marketing and promotional activities to ensure and determine this information is not only reported, understood and used as a management tool to guide future similar activities.
  To prepare and maintain all marketing material required by the sales team.
  Develop new and innovative marketing initiatives and implement in accordance with the guidance from senior management.
  Researching the market to identify new areas of business growth.
  Working with the Sales, Technical, Engineering and Operations departments in the development of new trials and marketing new technologies.
  Assist in the field with the sales team to prospect both Customers/Prospects as required to develop and sustain new sales and our market position.
  The ability to travel widely and at short notice.
  Assisting with the use and maintenance of the CRM software.
  External and internal marketing communications.
  Oversee EH&S compliance and take action as required.

  A strong desire to grow into a marketing management position or a strong marketing and general business background from industry who wants to take on a new challenge.
  Appropriate level of experience in industry is required. Good marketing vision and implementation skills.
  Work must be consistently accurate, timely and complete with emphasis on ensuring that they maintain technological leadership.
  Excellent communication skills are required with the ability to express information in a clear and concise manner. Adequate preparation for meetings as well as skills in listening and understanding other points of view are needed. French, German or Dutch language skills would be an advantage.
  Co-operation with the management team is required. Decisions and actions must promote the success of the organisation. Demonstrated commercial negotiation skills are required.
  Strong customer relationship development skills both for short and long term business development and growth.
  Experience of Marketing in a large Engineering or Technology company is essential. You must be able to understand this sometimes complex marketplace
Please send your CV in full confidentiality to Claire Yardley at Swindale Parks, c.yardley@swindaleparks.co.uk <mailto:c.yardley@swindaleparks.co.uk>