Swindale Parks Recruitment Sales Jobs, Marketing Jobs, Creative Jobs
Job Title:
Digital Marketing Manager
West Midlands
30-45,000 basic subject to experience
Digital Marketing Manager
Our client, a long established & successful Birmingham based software house is seeking a Digital Marketing Manager as part of their continued global expansion.
This is a new role, responsible for mapping out & executing a digital marketing plan, supporting the ambitious growth plans for the business.
Specific duties will include:
Perform daily account management functions on Google AdWords, LinkedIn and other search platforms with the objective of generating marketing qualified leads. Activities include maintenance and monitoring of keyword bids, account daily and monthly budget caps, quality score and other PPC metrics.
Provide recommendations and execute strategies for growing the online channel, including suggestions to/for keyword opportunities, campaign structuring, ad copy and graphical layout.
Keep pace with search engine and PPC industry trends and developments.
Write blog posts, articles, and rich media content for social media channels.
Manage and grow the companys Twitter, LinkedIn, and Facebook following.
Monitor, measure and report on the success of community engagement.
Enhance the companys organic search ranking for identified keywords and phrases
Grow organic search channel as a lead generation source.
Identify opportunities for thought leadership and campaign content
Provide detailed SEO reporting
Plan, manage, and develop content in multiple formats - whitepapers, case studies, webinars, infographics, etc.
Research topics for content and editorial calendar development. Proofread and edit all collateral
Project manage content creation process and external agency & vendor relationships
Work with preferred vendors to translate existing content library into different languages to support sales efforts in new markets
Develop content assets for specific geographies, speaking directly to local customer pain points and challenges.
Manage existing content library, updating assets as required
The candidate:

Online acquisition experience required; SEMPO, Adwords or similar accreditation preferred.
Experience working within a digital marketing team/organisation;
Qualified to degree level in Business or Marketing preferred
Proficiency in MS Office and Adobe Creative Suite
Understanding of Salesforce desired, but not essential
Strong time management and organisational skills
Strong written and verbal communications skills
Understanding of marketing automation would be useful but not essential.
Salary is negotiable, subject to experience, but will be very competitive.
If you feel that you have the right skill-set to fulfil this role then please send your CV to c.booth@swindaleparks.co.uk or telephone Carl on 0121-585 6079 for an initial discussion.