Swindale Parks Recruitment Sales Jobs, Marketing Jobs, Creative Jobs
Job Title:
Brand Controller
Reference:
3349
Location:
Midlands
Package:
c45,000 + Co Car, Bonus & benefits package
Description:
Brand Controller
Midlands
c45,000 + Bonus, company car & full benefits package
An outstanding career development opportunity for an experienced Brand Manager to take responsibility for a growing 'quintessentially English' personal care & toiletries brand. The role has full responsibility for the complete, growing product range, from initial concept, through control of UK based contract manufacturing (production, packaging, POS etc) to driving growth throughout the UK & export markets.
Control of Brand Profitability
  Take responsibility for sourcing finished products from contract manufacturer negotiating cost and minimum order quantities.
  Liaise with product designers to ensure the continual development of new products in line with market trends & developments.
  To control product assortment strategy, including NPD & NPL. To influence Sales and Sales Promotions & Planning on pricing and sales mix. To accurately control the marketing investment in line with the agreed Marketing Plan, and to reconcile and amend as necessary during the financial year to achieve objectives/forecast.
  To manage the development of brand sales and market share in line with the three year marketing plan.
  Liaising with the manufacturers to control the continuous supply of product and manage stock levels to sustain reliable profitable service levels.
  Work closely with the Companys management to ensure the product and service offering meets customers needs now and as they evolve.
Key Responsibilities
  Plan and prioritise sales activities and liaise with relevant colleagues to aid forecasting and stock management
  Manage product mix, pricing and margins according to agreed aims
  Organise and co-ordinate marketing activities, e.g. product launches, promotions, advertising and exhibitions with the marketing department.
  Record, analyse and report on current market trends
  Formulate an annual brand plan including product & range development, pricing, marketing communications & promotional activity for the brand across all channels to deliver margin and sales target.
Staff
  Managing Brand Coordinator's responsibilities, including;
oStock Procurement
oPackaging Procurement
oForecasting
oManagement of critical paths to ensure timely delivery of new product launches
oImplementation of new procedures with suppliers to ensure availability
oImplementation of new internal procedures to constantly improve processes
oRecording of EPoS to maintain on going availability of high street retailers
oProducing forward forecasts for high street retailers supply chains to see and agree
oReviewing orders vs EPoS from high street retailers to manage stocks appropriately
Sales (UK)
  Managing/Working on a limited number of UK Accounts (TK Maxx / Garden Centre Group/ John Lewis / Murrays / QVC)
  Working closely with NAM/KAM on UK Accounts advising on ranges which can be submitted and understanding other product opportunities
  Producing and presenting product P&L for sign off by SD/FC in line with requirements set in the annual budget - inclusive of trade & retail prices
  Holding brand specific Sales & Marketing meetings so the team has full visibility of activities and actions to be taken in order to gain new product listings and maximise opportunities to achieve sales budget. Includes web B2B / B2C
Stock Management
  Managing stocks / discontinuing / exit plans
  Sourcing new Contract Manufacturers / Suppliers both UK and International
  Problem solving / Solution finding for unforeseen issues due to quality, labelling, packaging etc. etc.
The ideal candidate will be an experienced Brand Manager / Brand Controller within fmcg / consumer products - beauty, personal care or toiletries experience could be advantageous, but is not essential. You will be looking for a role with a great deal of autonomy & an opportunity to be part of of growing & exciting brand - rapid growth is forecast due to recent high profile customer gains. You will be comfortable working with suppliers from contract manufacturing to packaging, developing effective & profitable relationships. You will be enthusiastic, dynamic, ambitious & very well organised, combined with perhaps an entrepreneurial character, always striving for greater brand awareness & growth.
Please send your cv to Peter Cash - p.cash@swindaleparks.co.uk