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Job Title:
B2C Digital Marketing Executive
25,000 - 33,000
B2C Digital Marketing Executive - West Midlands - 25k - 33k - Medical/Pharma
A professional private clinic is seeking a Digital marketing Executive to join their team at their head office.
The key route to market is the direct supply of surgery to the public on a private B2C basis, therefore an understanding of marketing a professional and bespoke product / service directly to the public would be a great advantage.
This is a hands on role, reporting to the Business Director, you will be responsible for Generating leads for the practice, through social media outlets, campaigns and exhibitions.
This is a great opportunity for an experienced Marketing Executive who wants a varied career with autonomy and excellent prospects within the medical / healthcare sector
Key Accountabilities:
  Budget, manage, and report on SEO, PPC, Exhibitions and Outsourced resources to optimise spend and return.
  Use digital marketing and social media (Facebook Ads, Google AdWords and Google Analytics) to explore the bigger picture.
  Familiar with the workings of Wordpress and be responsible for keeping the sites up to date.
  You will be competent and confident with video editing, picture editing and creating brand appropriate posts to promote and enhance the social presence.
  Demonstrate a creative flair when writing blogs, organising promotional events and generally creating hype around the brand.
  Understand the marketing technology landscape.
  Use your knowledge of mobile devices to maximise the return through this channel.
  Plan and manage the online marketing budget.
  Understand how website activity impacts at a financial and commercial level.
  Understand the importance of competition knowledge and how this can be used to improve the business.
  A good communicator, comfortable looking at data and presenting it clearly in meetings.
  Be the brand ambassador, through all forms of marketing presence.
Qualifications, Applied Knowledge and Skills:
  A degree in a relevant subject or good level of professional experience.
  Good understanding of Wordpress
  A track record of how to generate customers from Facebook & Google Adwords.
  Video Editing software experience along with InDesign and Adobe Creative Suite, Photoshop and Illustrator is essential
  Experience in creating, managing, proof reading, delivering and monitoring of digital communications
  Experience in using social media and blogs to reach and engage with online audiences.
  Experience in online analytics and the presentation of results
  SEO and PPC - allocate and manage associated budget
A basic salary of 25k - 33k + a yearly bonus is available subject to candidates experience and background
To Apply:
Please send your CV to n.yardley@swindaleparks.co.uk or click the Apply Button below